Label partnerships
Break new artists and win release week, inside the game.
TourStar is the music career game where fans play every show. The songs players add to their setlists, the stages they play and the radio they leave on are real discovery moments. Partner with us to put your roster in front of players who love live music, with presales, pre-saves and VIP experiences fulfilled by Please & Thank You, the team behind VIP for major touring artists for over 20 years.
📄 Download the partner deck (PDF) Artists, venues, labels and brands: every way to work with TourStar.
WHAT A PARTNERSHIP CAN LOOK LIKE
Three examples of campaigns we build with labels. Every campaign is made with the label and the artist's team, and nothing goes live without approval.
THE NEW-ARTIST LAUNCH
A breakout week for a debut
- The single as a playable song players can add to their setlist
- A featured spot on TourStar Radio and in The Press
- Pre-save and streaming links, with taps reported by city
THE PRIORITY RELEASE
A release-week takeover
- An album-themed stage and artist pack for the week
- A setlist challenge built around the new songs
- Fan Club presale codes and a signed-vinyl raffle
THE CATALOG ANNIVERSARY
A classic album's birthday
- An era-perfect look and stage pack
- A throwback tour event with the hits in rotation
- A reissue or box-set link and a deluxe-edition raffle
WHAT YOU GET
- Discovery data: how often your songs are added to setlists, played and finished, by city (counts only, never personal details).
- Real-world results: pre-save, streaming, presale and merch links shown to players who love live music, with reporting on views, taps and claims.
- Opted-in fans: TourStar Fan Club members who chose to hear about presales and offers from artists they love.
- Revenue share on artist packs and in-game items.
- Hands-off fulfilment: Please & Thank You handles prizes, VIP experiences and shipping.
- Full approval: you and the artist sign off on every asset, song and line of copy before it goes in the game.
TALK TO US
Prefer email? help@please.co